Creating a site that complies with standards and takes into account web accessibility uses construction methods that actually decrease resource demands and download times. This may not sound like much of a benefit, but to anyone with a slow connection, a little savings can mean a lot, and it will be appreciated.
Bandwidth may be cheap, but it adds up. The cost of running a busy commercial site may seriously impact the bottom line over time. Moreover, visitors with less capable systems will get the goods faster, and with less frustration. This is a significant benefit.
This adds to a site’s usability, which, in turn, increases its accessibility to all users. This will affect the enjoyment of using a site. An enjoyable experience will mean more repeat visits and those visits should be more productive.
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